11/14/2023 0 Comments Millow brothers rustic end tables“When you think about having a touch of futurism in a trend, you always go back to Rabanne,” Johansson said. When you’re talking about fashion history, Paco Rabanne is in that history of fashion also, working with those unconventional fabrics and the materials that were completely new,” she said. The founder died last February at the age of 88. She was confident that the time is ripe to take Rabanne to the masses. “But overall, our customers still love our collaborations, so we will continue in one way or another.” “It’s really good for our customers, they love them, but maybe for us, it’s a very big workload,” she said. Johansson admitted that launching two major collaborations within six months was unusual, but the opportunity was too good to pass up. Items in the H&M line include a metal side table, metal versions of plastic goblets and a water bottle, metal dice, a pack of cards, blanket with the new Rabanne monogram, cushions and carpets, the designer said. It’s the first time that he’s tried his hand at the home category, one he would like to launch at the label owned by Spanish fragrance and fashion giant Puig. The collection also marks Dossena’s return into menswear, a category that Rabanne launched with the spring 2020 season but put on hold during the pandemic. The sequins in the collection are 100 percent recycled, and the metallic materials 70 percent. He described working with the H&M team as a two-way exchange, with Rabanne bringing its technical expertise to the table, while H&M helped the house to forge ahead with its sustainability goals. “I can assure you that the quality that H&M achieved with its own partner is the same that we offer at Paco Rabanne.” “I was amazed by their precision and their standards, also because it was out of the question for me to offer lesser-quality metal mesh or chain mail products at H&M,” he said. “We have really good pattern makers and they are also technicians, and they are really up for a challenge like that.”ĭossena said he was blown away by the result. “You have to be kind of an engineer almost to make that,” Johansson said. “The collection is very glamorous, but at the same time, there are some pieces in there that are more for lounging around, like a tracksuit, for example,” she said. ![]() 9, will consist of 41 clothing items and 25 accessories for women 21 pieces and 11 accessories for men, and 31 items for the home, Johansson said. Lauding the “youthful” spirit of his collections, she said it was “how girls want to dress” now. ![]() “He really found his way and renewed the brand and made it relevant again.” “It’s been really interesting to follow Julien’s journey at Rabanne,” said Johansson. ![]() He has revved up Rabanne’s fashion credibility, reworked and clarified the brand’s key aesthetic codes, and recently made important inroads with celebrities by adding more eveningwear. The Space Age label has come a long way since Dossena came on board in 2013. “We know the type of customer that identifies with the brand.” ![]() “It’s a clear sign that there is a wider audience for the Rabanne brand and, above all, an understanding of what we do,” Dossena told WWD. Dossena is also on a roll following his stint as guest couturier at Jean Paul Gaultier in July, and the launch of makeup amid a rebranding at Rabanne, which is poised to soon cross the 1 billion euros revenue threshold.įor the designer, it marks the culmination of a decade of brand-building efforts. It marks the retailer’s second major collaboration this year, following a capsule with Mugler launched in May. By contrast, the H&M versions will range in price from 39.99 euros for a bag to 599 euros for dresses. They confirmed it will include pieces made with Rabanne’s signature metallic mesh, which usually retail in the thousands of euros. The line will feature ready-to-wear and accessories for women and men, as well as a homewares line, a new venture for Dossena. Christina FragkouĪhead of the event, Johansson and Dossena lifted the lid on the collaboration, which WWD reported in February. Cher at the Rabanne x H&M party in Paris.
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